Colors that are traditionally considered feminine colors or that appeal most strongly to or are more closely associated with women can be good choices for marketing messages, Web sites, and interior designs targeting women. Color studies done over the years indicate that the favorite colors of women and men do differ. Some of these differences in favorite colors may be attributed to cultural use of color and conditioning.
There are no hard and fast rules about what colors are feminine or masculine or gender-neutral. Because colors come in many tints and shades, someone may love a light powder blue but strongly dislike a deep navy blue so a preference for the color blue doesn't mean that every shade of blue is universally appropriate. However, some generalizations are possible based on various color studies. Blue
Blue is a favorite color of both men and women of all ages. While men have a stronger preference for blue than women, it's still a top choice. It may be the calming effect of the color blue that makes it a popular color for both men and women.Green
Mother Nature is green and she's a female. A favored color of both men and women, the color green is cool, restful, and signifies growth, renewal, health, and environment.Turquoise
According to a 1964 Color and Gender study, women favored blue-green (aka turquoise) more than men. This same study found that "76% of women preferred cool colors." and turquoise is a mix of the two cool colors of blue and green.Purple
Purple stands out as a feminine color because it is chosen almost exclusively by women as a favorite color and is strongly disliked by men. Traditionally associated with royalty,the color purple is also spirtual, romantic, and mysterious.Pink
Most people still think of pink as a feminine, delicate color, the color for little girls. Does that mean women prefer pink? Not necessarily.The color pink and women is likely more of a cultural association than a strong preference. However, this cultural association could mean that pink is not the ideal color for targeting men.Lavender
A more grown-up and cooler version of the pink of baby girls and the lighter side of purple, the color lavender is associated with genteel ladies and can evoke feelings of nostalgia or romance for women. A 1990 study found that between bright and soft colors, women prefer soft colors which could include soft shades of pink, lavender, and other pastels(via About.com)
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