The group has extended this philosophy to office spaces as well, where it was one of the first in India to introduce the concept of branded office spaces through its unique offerings: Lodha Excelus - Signature offices catering to front office requirements of large corporates, iThink by Lodha - the ultimate IT destination for large back office needs and the recently launched Lodha Supremus -Signature boutique offices, targeted at mid-sized businesses.
The group has been responsive to changing market situations and has dynamically realigned its project portfolio. To explore the untapped potential in the "affordable” segment, the group created an entirely new residential category - mid-Income Luxury. A new sub-brand CASA by Lodha was created, with essential quality and luxury endorsement, providing "right sized” and "right priced” products in Mumbai’s suburban locations. The integrated planning of Casa Bella, Mumbai’s largest single phase township development, has been selected by United Nations as one of the "Good Practices” for 2009, deemed to have made an outstanding contribution to improving quality of life in their cities and communities. The launch of Casa has met with huge success and over 3000 apartments have been sold in the last six months.
Lodha partners with Aedas, OveArup and Sasaki for architectural innovations; Poggenpohl, Duravit and Kohler for internal fittings; Bang & Olufsen for home entertainment; SAP for technology platforms and Johnson Controls for facilities management. According to the JP Morgan Property Report 2008, Lodha Group was ranked second in the list of "most sought after” for PE investment in the realty sector. The group has expanded into Hyderabad with Lodha Bellezza, a super-luxury residential project.
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